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Gem State of Mind is an Idaho-based brand that shares stories about our beautiful state and sells fun merch along the way. As the owner and manager of this lifestyle and culture blog, I produce photos and videos to capture Idaho experiences that people seek for inspiration, rejuvenation, healing, and entertainment in general.


How It Started

I was driving down the road listening to the radio one day when the song Empire State of Mind by Jay-Z and Alicia Keys came on. In that song, they sing about New York City, and how it's the "concrete jungle where dreams are made of" and how the "streets will make you feel brand new" and the "lights will inspire you." I couldn't help but think...

What is the Idaho state of mind? What is it about Idaho that inspires, rejuvenates, and entertains? With an abundance of natural beauty, there is an unlimited amount of outdoor adventures throughout the entire state of Idaho. From skiing, snowboarding, and snowmobiling in the wintertime, to kayaking, biking, and hiking in the summertime (not to mention great fishing in all seasons), I felt like the answer to those questions was pretty clear. Idaho is known as the Gem State and, ironically, it is a hidden gem in the West, so I played off the name of the song that inspired me in the first place, and Gem State of Mind was born.

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