The goal with Abstract Sports is to share stories of leadership, sportsmanship, teamwork, communication, and other intangibles in sports that are important in all walks of life. So, in the beginning, I was inspired to write blog articles about how sports can have an impact on education, equality, empowerment, and other aspects of life that are so much bigger than ourselves.
Since launching the site, over 300 articles have been published by myself and over 20 other contributors, and I've put out over 100 podcast episodes along the way. As it stands, the brand doesn't have a huge social media following, but the organic traffic coming to the site is what makes it successful. The lifetime traffic for Abstract Sports has been 80% organic search traffic, while the last year is showing 88%.
Here's a look at the page views on the site from year to year.